Hey, I’m Arushi!
On paper, I am a strategist. I know how to build brands and craft voices. But for a long time, I didn’t have one of my own.
I spent my adult life running—moving from the UK to Singapore, to Indonesia, Goa, Delhi, Bombay, and finally Bangkok. In every city, I reinvented myself. I became who I needed to be to fit in: the hyper-independent friend, the compliant employee, the “just okay” girl. I lived on the tip of doing something remarkable, but always stopped short.
What You Didn’t See This publication is my correction. It is the place where I stop editing. What You Didn’t See explores the tension between the image we project and the reality we live. It is about the haunting process of growing up unseen, and the radical act of finally letting yourself be known.
Join me if you have ever felt like you were watching your own life from the sidelines, or if you are in the midst of your own rebrand.
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